Google Business Profile (GBP) managers received an important email on July 31st, unveiling the latest updates to GBP policies and guidelines. These updates provide a clearer list of violations that could result in the restriction or suspension of GBPs. This article dives deep into the key points of this communication, highlighting account-level restrictions, eligibility, ownership, posting restrictions, and content rejection reasons.
In case you missed it, this is what the email looked like:
Understanding Account-Level Restrictions
Maintaining a “good standing” Google account is crucial for a business not to have their GBP suspended or Disabled. Violations of GBP policies may lead to restrictions on their account, while repeated violations can even result in suspension. Furthermore, non-Business Profile violations may also trigger suspension. To avoid such consequences, merchants must ensure that both their Google account and GBP adhere to the guidelines.
Navigating Eligibility and Ownership Challenges
Google provides clarity on what makes a business ineligible for a GBP. Issues related to ownership, such as the non-existence of a business, use of a P.O. box instead of a physical address, and unauthorized or inactive owners, are also addressed. It is essential for businesses to meet these eligibility criterias so as to not negatively impact their GBP.
Emphasizing Prohibited and Restricted Content Policies
Compliance with Google’s prohibited and restricted content policies is paramount. The company reiterates the importance of adhering to these guidelines to avoid any conflicts with the platform’s regulations. Properly following posting restrictions is also vital to maintain a reputable GBP presence.
The Significance of the “Overview of Google Business Profile Policies
The email directs GBP managers to an “Overview of Google Business Profile policies” page. This resource outlines key policies and addresses common issues merchants may encounter. While comprehensive, Google warns that it might not cover every scenario, urging readers to refer to their comprehensive page on all GBP policies and guidelines.
Google’s recent communication represents a significant milestone in terms of providing clarity on GBP guidelines. It is clear and easy to understand. It’s important GBP managers familiarize themselves with these policies and adhere to them. This will ensure the longevity of your GBP and minimize any changes of you having your GBP suspended or worse, revoked.